Why do people really play games?

… and what are the implications for gamification? Bartle suggest that there are four player types

• Achievers (Achiever) aim to solve challenges successfully and get a reward

• Explorers (Explorers) want to discover and learn any thing new or unknown system

• Socializers (Social) are attracted to the social aspects

• Killers (Ambitious): seeking to compete with other players.

… and that only ‘Killers’ actually play purely to win. Succintly put (I hope), a leaderboard and a virtual currency are not the main keys to successful gamification. Most people, about 70%, play for social reasons, rather than achievement and reward.
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